Onix BD: Electronics E-Commerce Platform

Onix Computers (Onix BD) · E-Commerce / Electronics Retail

A full electronics superstore for one of Bangladesh's established computer retailers, designed and engineered end to end: UI/UX, frontend and backend.

Onix BD sells everything from laptops, desktops and PC components to gaming gear, monitors, TVs, phones, cameras, security, networking, office equipment and home appliances, and takes orders online from customers across Bangladesh. We designed and built the platform that runs it. Live at onixbd.com.

The challenge

A large, constantly changing catalogue of technical products, each with detailed specifications, warranty terms and prices that move often.

Tech buyers compare specs and prices across several stores before they commit, so the store has to make comparison easy or lose the sale.

Custom PC buyers need help choosing parts that actually work together.

Cashback campaigns, student offers and brand promotions change constantly and must go live without waiting for developers.

Most shoppers browse on mobile, often on unstable connections.

Ui/ux design

Information architecture built around 12 top-level categories with a full mega menu, so any product is a couple of taps away.

Search placed at the centre of the header for products and brands, because that is how tech buyers shop.

A Compare feature in the header and quick compare on product pages, so shoppers can stack devices side by side without leaving the store.

A PC Builder that walks buyers through configuring a custom PC.

Dedicated offer hubs (student offers and latest offers) plus campaign banner slots, so promotions are visible without cluttering the catalogue.

Wishlist, cart and customer accounts designed for quick return visits.

Frontend

Responsive, mobile-first storefront with fast category browsing and a clear visual hierarchy for price, offer and stock.

Product pages structured around how people search: specifications, warranty, price in BD, comparison and a plain-language summary, which also gives search engines rich, useful content to index.

Reusable components for product cards, comparison tables and campaign banners so new categories and promotions launch quickly.

Backend

Catalogue management for categories, brands, product specifications, pricing and stock.

Campaign and offer management so the store team can run cashback, student and brand promotions themselves.

Data structures behind product comparison and the PC Builder configurator.

Customer accounts, wishlists, carts and online order handling for delivery across the country.

Impact

One platform where shoppers can search, compare devices, configure a PC and order online. The store team runs offers and updates the catalogue themselves.