Nova Curated: Luxury Gifting E-Commerce

Nova Curated · E-Commerce / Luxury Gifting

An elegant online boutique for handmade balloon gifts, hatboxes and baby crates in Johannesburg.

Nova Curated sells feelings as much as products. The store had to feel like opening one of their boxes: soft, considered and premium, while still making it quick to pick an occasion and check out.

The challenge

Translate a handmade, luxury brand into a digital storefront

Help shoppers browse by occasion, not by product code

Support custom and corporate orders alongside ready made gifts

What we built

Editorial storefront with serif typography and a warm, muted palette

Shop by occasion: birthdays, baby, romance, corporate, festive and more

Build A Bobo custom gift flow and corporate gifting enquiries

Product pages with clear pricing, variants and delivery details

Accounts, cart and mobile first checkout

Tech stack

Custom e-commerce build, Cart and checkout, Responsive design

Impact

Launched as a white label build for our South African agency partner. Occasion led shopping across 14 gifting categories.