Mora: DTC Skincare Launch Campaign

Concept campaign (fictional brand) · Growth / Paid Media (Concept campaign) · 2026

Less routine. More ritual. A full-funnel launch plan for a new skincare brand.

Independent concept work by NezT Digital. The brand is fictional, the artwork is AI-assisted and art directed by our team, and any figures are modelled examples, not client results.

The business problem

A new skincare brand needs a clear reason to be considered in a crowded category, without relying on unsubstantiated before-and-after claims.

The strategic idea

The buyer is not looking for a longer routine. We positioned the product around an understandable daily ritual and showed how it fits into everyday life.

Channel roles

Facebook and Instagram create discovery.

TikTok tests product-led hooks.

Google captures active category intent, with brand search kept separate so existing demand does not hide prospecting economics.

Testing plan

Hook test: a crowded shelf versus a quiet product ritual, with offer and audience held constant.

Landing page test: ingredients-first versus routine-first explanation, measured on purchase conversion rate.

Scope of work

Campaign structure, feed ad, vertical variant, 15-second storyboard, six-slide carousel copy, Google search copy, media model and conversion-event plan.

Tech stack

Meta Ads, TikTok Ads, Google Ads, GA4, GTM, Search Console