Haven Air: Local Home Services Lead Generation

Concept campaign (fictional brand) · Growth / Paid Media (Concept campaign) · 2026

Comfort starts with a clear quote. Qualified leads for a local AC service company.

Independent concept work by NezT Digital. The brand is fictional, the artwork is AI-assisted and art directed by our team, and any figures are modelled examples, not client results.

The business problem

An Austin AC service company needs qualified inquiries. Cheap form fills are not useful if they are out of area, spam or unrelated jobs.

The strategic idea

A broken AC creates uncertainty. Explain the process and what an estimate includes, without inventing response times, guarantees or credentials.

Channel roles

Google Search captures service intent.

Facebook and Instagram introduce the process.

Organic guides answer pre-booking questions.

AI discovery checks (AEO and GEO) monitor accurate mentions and citations.

Testing plan

Process-led versus problem-led copy, measured on cost per qualified lead.

Short form versus guided service selector, tracking completion and lead quality together.

Scope of work

Google ad groups and copy, negatives, photographic ad, local SEO page brief, AEO answer sample, GEO observation plan, speed audit and CRM event map.

Tech stack

Google Ads, Meta Ads, Local SEO, AEO, GEO, GA4, CRM integration