Growth Reporting System: Paid Media, GA4 & Search Console

Concept (demo data) · Growth / Paid Media (Concept campaign) · 2026

One reporting view that connects Meta, Google Ads, GA4 and Search Console so decisions are made on reconciled numbers, not platform claims.

Concept work by NezT Digital. Brands are fictional and every figure shown is modelled demo data, not a client result or a platform export.

What it includes

Meta Ads view: spend, purchase value, ROAS, CTR, CPA and campaign breakdowns with the attribution window stated.

GA4 view: traffic acquisition by channel, engagement and a purchase funnel showing where people drop off.

Search Console view: query groups, CTR, average position and landing pages tied back to revenue.

Google Ads view: brand and non-brand demand separated so branded clicks never flatter prospecting results.

Creative testing table: one variable changed at a time, with the decision rule written down before the test.

Reporting rules we follow

Reconcile platform and GA4 numbers, and explain the gap instead of forcing them to match.

State every attribution window and date range on the page.

Never call a winner from a handful of clicks.

Tech stack

GA4, Google Tag Manager, Meta Conversions API, Google Ads, Search Console, Looker Studio