Ghani: D2C E-Commerce & Attribution Engine

Ghani · E-Commerce / D2C

A high-conversion Cash-on-Delivery storefront with server-side ad attribution.

We built a single-product landing funnel and a multi-product catalogue for Meta and Google Ads traffic, with a 1-step mobile checkout, a server-side tracking pipeline and a complete fulfilment back office.

The challenge

iOS 14.5+ restrictions, ad blockers and cookie decay caused signal loss and misattributed sales.

Multi-step checkouts led to mobile drop-off on unstable networks.

Duplicate submissions and spam orders drove up COD failures.

Ad-driven traffic spikes risked inventory race conditions.

Our approach

Hybrid tracking: GTM data layer plus Meta Conversions API, with event-ID deduplication and hashed user data.

Lightweight React SPA with WebP compression and a single-screen checkout modal loading in under 1.8 seconds.

Duplicate-order suppression and configurable OTP verification.

ACID-compliant MySQL transactions with atomic status locks.

Tech stack

React, Vite, Tailwind CSS, Node.js, Express, MySQL, GTM, GA4, Meta CAPI

Impact

25 to 35% of lost conversion signals reclaimed, lowering acquisition cost. Sub-2-second express checkout lifted conversion. Duplicate and fraudulent orders filtered before dispatch, reducing RTO. Automated A4 invoices cut daily fulfilment time by over 50%.